What's Next

You are just getting started with Zeotap CDP, but there’s so much more to explore!

Related Topics

The following are some of the important topics that can help you understand the different tools/technical concepts of Zeotap CDP in detail:

Integrate - Sources

• Sources Overview
• Various Source Categories available in the system
• How to create Sources for various Source Categories
• Understand Source Reports
• Data Ingestion Logs and Errors

Integrate - Destinations

• Destinations Overview
• How to create a Destination in Zeotap CDP
• How to activate Audience on Destinations
• Destination Integrations Available in Zeotap CDP

Unify - Catalogue

• Catalogue Overview
• Understand Catalogue Screen
• Supported Data Entities 
  • Customer Data
  • Non-Customer Entity Data
• Data Transformations/Enrichers available
• How to perform Catalogue Mapping
  • Map Customer Data
  • Map Non-Customer Entity Data
• How to add a new Catalogue Field
• Configure Enrichers
• Hashing guidelines for Emails and Cellphone numbers
• Integers, Strings, Double, Timestamp, List and Objects

Unify - Calculated Attributes

• Calculated Attributes Overview
• Understand Calculated Attributes Screen
• How to add a Calculated Attribute
• Use cases
• Segment Membership Calculated Attribute
• FAQs

Unify - ID Resolution

• ID Resolution Overview
• Types of ID Strategy available
• Default ID Strategy
• High-fidelity or Custom ID Strategy
• Blocking Faulty ID Values
• Configure the ID Strategy
• FAQs

Segment - Audiences

• Audience Overview
• Understand Audiences screen

• How to create an Audience
• Using User Deletion through Audience feature
• Define Criteria for the Audience
• Logical operators used for defining the criteria
• Activate the Audience
• Explore A/B Testing
• ID Extension and Lookalike Extensions
• Understand Enable Membership feature

Segment - Predictive Audiences

• Predictive Audiences Overview
• Preparation
• Create Models 
• Understand RFM Model
• Understand CLV Model

Orchestrate - Journeys

• Journeys Overview
• Understand Journeys Screen
• How to create a Workflow
• FAQs