This following table provides the differences between Batch Calculated Attributes versus Real-Time Calculated Attributes:Documentation Index
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| Feature | Batch Calculated Attributes | Real Time Calculated Attributes |
|---|---|---|
| Trigger Timing | Based on scheduled refresh (for example, every 24 hours) | Immediate response when conditions are met |
| Example Use Case | A customer crossing a $25,000 purchase threshold is reflected in the next day’s refresh, triggering a welcome email the following evening. | A customer crossing a spending threshold triggers an immediate action, such as unlocking a loyalty reward instantly. |
| Best for | Non-urgent engagement, such as next-day campaign updates | Real-time personalisation and immediateactions |
| Refresh Rate | Updates once every 24 hours | Provides immediate updates based on system capabilities |
| Operator Limitations | Supports a full range of operators | Some operators may not be available |