Braze Currents

Braze Current is a real-time data stream of your engagement events exported out of the Braze platform. It gives you the capability to stream the Braze event data continuously to power business intelligence and analytics efforts in other best-in-class platforms.

Using Braze Currents as a data source in Zeotap, you can map your customer data to Zeotap’s endpoint through batched JSON payloads.

Understand Braze Currents Source with a Use Case

For example, a social media business can leverage Braze Current’s real-time data stream and Zeotap integration to enhance their business intelligence and analytics efforts. The business can gain valuable insights into customer behaviour and preferences by streaming engagement events from the Braze platform to Zeotap. This data can be mapped to Zeotap’s endpoint through batched JSON payloads, enabling the social media business to create targeted customer segments, personalise content recommendations, and optimise their advertising strategies for improved user engagement and monetisation opportunities.

Reach out to your customer success manager if you want to Create a Braze Current Source.