The following are the best practices and recommendations for setting up Predictive Audience:Documentation Index
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- Ensure that data for the relevant events is added and accurately mapped.
- To run the RFM and CLV models, ensure that the you have mapped Event Name and Event > Timestamp and Event > eCommerce > Price, Order Value or Cart Value in Zeotap Catalogue Field.
- The customer should have access to over 10K events for the specific event on which they intend to initiate model creation. For more information about Predictive Audiences, refer here.