Dotdigital

Dotdigital is a marketing automation platform that provides a CRM and multichannel (including email, SMS, social media, push notifications and more) messaging suite for marketers.

Zeotap fetches your customer data residing in the Dotdigital Platform through HTTP REST API calls and receives the target data as JSON responses, which are then ingested into the Zeotap system.

Understand Dotdigital Source with a Use Case

For example, a retailer can benefit from integrating Dotdigital with Zeotap to enhance their marketing automation efforts. The retailer can access valuable information stored in their CRM and multichannel messaging suite, by fetching customer data from the Dotdigital Platform through Zeotap’s HTTP REST API calls. This data can be ingested into the Zeotap system as JSON responses, enabling the retailer to create targeted customer segments, personalise marketing campaigns across various channels, and optimise their messaging strategies for improved customer engagement, conversions, and loyalty.

Note:

For more Information about how to create a Dotdigital source, refer to Creating a Dotdigital Source.