Acceptable Use Policy

Use of the System and/or Products are subject to this Acceptable Use Policy (“AUP”). Capitalized terms used but not defined below, shall have the meaning as outlined in the Agreement between the Client (“Client”/”you”) and Zeotap. In the event that Zeotap suspects any breach of the requirements of the Agreement and/or the AUP, Zeotap may suspend Client and/or User access to the System and/or Services without advanced notice, in addition to such other remedies as Zeotap may have.

Prohibited Use

Client agrees not to, and not to allow Users or third parties to use the System and/or Products:

• to violate, or encourage the violation of, the legal rights of others;
• to reverse engineer, decompile, translate, disassemble, or otherwise attempt to extract any or all of the source code of the Services or System;
• to access or use the System in a manner intended to avoid incurring fees or to circumvent Services specific usage limits;
• to engage in, promote or encourage illegal activity;
• for any unlawful, invasive, defamatory or fraudulent purpose (for example, this may include phishing, creating a pyramid scheme or mirroring a website in order to submit deceptive, fraudulent, obscene, threatening, or harmful contents);
• to intentionally distribute viruses, worms, Trojan horses, corrupted files, hoaxes, or other items of a destructive or deceptive nature;
• to compromise the integrity of the System, which include, but is not limited to disable, interfere with or circumvent any aspect of the System;
• to generate, distribute, publish or facilitate unsolicited mass email, promotions, advertisements or other solicitations;
• to use the System, or any interfaces provided with the Services, in a manner that violates the terms of the Agreement;
• to sell, resell, sublicense, transfer, or distribute any or all of the Services, unless authorized by Zeotap;
• to allow third parties to exploit the System, except as specifically authorized by the Agreement;
• to provide the System passwords or other log-in information, including Access Details, to any third party, except as specifically authorized by the Agreement;
• to share nonpublic System features or content with any third party, except as specifically authorized by the Agreement;
• to access the System in order to build a competitive product or service, to build a product using similar ideas, features, functions or graphics, or to copy any ideas, features, functions or graphics of the System;
• to engage in web scraping or data scraping on or related to the System, including without limitation collection of information through any software that simulates human activity or any bot or web crawler;
• to access any computer or communications system without authorization, including the computers used to provide the Service;
• to attempt to penetrate or disable any security system;
• to attempt to access or otherwise interfere with the accounts of other users of the System.

Utility Limits

Please note that the use of the System is subject to the following limits to ensure uninterrupted functioning. If your Order Form includes different limits from any of the limits below, then the Order Form will take precedence. If your usage exceeds the limits listed below or listed in the Order Form, Zeotap reserves the right to take corrective action, including, but not limited to, the throttling of our APIs or temporary suspension. If you require higher limits, please contact a dedicated account manager or reach out to our customer success team to discuss available options.

Metric	Limit	UNIT OF MEASURE
Profile API	150	qps
Active models in Predictive Audiences	10	Number of models
Refresh Frequency- Predictive Audiences	1	monthly
Calculated Attributes	15	Number of active calculated attributes
Non-customer entities	5	Number of active entities (Sources)
1st party Segments	300	Number of active Segments
3rd party Segments	25	Number of active Segments
Predictive Models	10	Number of active models
Object Attributes	10	Number of active object columns per Org
Object Properties	15	Number of properties per object
Array Attributes	15	Number of active array columns per Org
Array Values	200	Number of values per array attributes
Array of Object Attributes	10	Number of array of objects per Org
Array of Object Values	50	Number of object per array of object attributes
Catalog	800	Max number of attributes in a catalog for an Org

Zeotap reserves the right to only accept the following data types as Events: strings, numbers, arrays, objects, timestamps. An Event is a record of data uploaded or integrated into the System for processing. Each record of data, including up to 300 attributes, is considered one Event. An Event may not contain more than 300 columns, with the total number of columns limited to 800. Examples of events include, but are not limited to, any user activity on a website or app, user data uploaded via flat files or from a CRM, cookie syncs, consent syncs, API calls, and non-customer data such as product catalogs, flight information, campaigns, etc.An Event is a record of data uploaded or integrated into the System for processing. Each record of data, including up to 300 attributes, is considered one Event. An Event may not contain more than 300 columns, with the total number of columns limited to 800. Examples of events include, but are not limited to, any user activity on a website or app, user data uploaded via flat files or from a CRM, cookie syncs, consent syncs, API calls, and non-customer data such as product catalogs, flight information, campaigns, etc.

Usage

Client will: (i) monitor its own use of the Client data within the System, including but not limited to, the accuracy, reliability of the Client data and whether or not the Client data can be used within the context of the Services

(ii) use commercially reasonable efforts to prevent and terminate any unauthorized use of, or access to, the System and/or Services (including without limitation by protecting its passwords and other log-in information), and

(iii) promptly notify Zeotap of any known or suspected unauthorized use of, or access to, the System, or Client’s password, or breach of its security and shall use best efforts to stop said breach. Zeotap reserves the right to investigate any potential violation of the AUP by Client.

Artificial Intelligence System

Clients acknowledge that the AI system (chatbot) developed by Zeotap to assist with audience segment creation may retain a copy of the users’ prompts (i.e., the client’s requests when interacting with the AI system) for up to 30 days for the purpose of product improvement and optimization.

Data Retention

To ensure optimal performance of the system, Zeotap will retain the latest 18 months data of type Event. Older data will be trimmed and newer data will be appended during storage. Additionally, Zeotap will periodically delete the profiles which do not have any active identifiers associated with the profiles, essentially those profiles which cannot be activated.

Disclaimer

Zeotap may revise this AUP at any time by amending this page. Clients are expected to check this page periodically to take notice of any changes made by Zeotap.

This Policy was last modified in April 2024.